Ux Research
Ui Design
Interaction Design
Branding
Developing a lean, user-centered product that prioritizes trust & accessibility while leveraging cutting-edge features to establish industry leadership.
I took this product from discovery to delivery, conducting thorough UX research, leveraging findings, testing and iterating to create a distinct phase one design that seamlessly integrates user needs with business objectives and stands out against the status quo.
Client:
My Role:
Year:
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The Problem
National healthcare systems have excessively long waiting times, and the high costs of private healthcare limit access to essential treatments. Patients face significant barriers to obtaining diagnostics and surgeries, delaying critical care.
Discovery
Standing out from the crowd: insights from competitive analysis and user interviews
Define
Research Insights
AI-powered features to enhance personalization and operational efficiency
I championed comprehensive AI integration that goes beyond the standard, limited chatbots common on medical tourism sites. Additionally, I developed internal platform systems to streamline operations and reduce workload for this emerging company.
Development
Once the data was define I began rapid iteration and testing of Lo-fi designs to ensure that the flows and features clearly and adequately served user’s needs.
User Flow
Search + Filter to Procedure Details screen
User Flow
The Booking Experience
Insights from wireframe testing
Mobile First Approach
Research revealed 87% of users begin searching for medical procedures abroad on mobile before switching to desktop for comparison and booking. Competitor Analysis also revealed that existing medical tourism platforms often have poor mobile experiences. I prioritized creating a considered user-friendly mobile experience for optimal onboarding and address the market gap.
Design System
Once the data was define I began rapid iteration and testing of Lo-fi designs to ensure that the flows and features clearly and adequately served user’s needs.
Brand Typography
Guiding value words
Brand photography that evokes a both adventure and trustworthy care
To create continuity across all brand photography I established Image guidelines that include; color tones & acceptable filters, composition requirements, and do’s and don’ts of usage in design. I also suggested hiring a photographer to shoot all location and provider imagery for better outcomes.
A palette that communicates trust, authority and hope
Accent Palette
Primary Palette
FHA.com has a simple primary palette meant to evoke a trustworthy medical care setting, while using bright and hopeful accent colors to highlight the feeling ease and empowerment when you experience positive health journeys through FHA.com.
Shipped a complete design system with styles and components
A clearly defined type scale, palette and effect styles were created alongside a robust library of components utilizing variables and properties for optimal ease of use and scalability.